Intellectual Property

Kraft Cheesed off with Bega: Another reason to engage in Brand Protection!

In a long running Federal Court battle Bega Cheese has won the rights to use the yellow lid, yellow label and a blue or red peanut shape. In 2018 Kraft Foods Group Brands LLC commenced proceedings in Australia against Bega Cheese Limited over the similarities in the peanut butter jars and labelling attempting to stop …

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