Intellectual Property

Kraft Cheesed off with Bega: Another reason to engage in Brand Protection!

In a long running Federal Court battle Bega Cheese has won the rights to use the yellow lid, yellow label and a blue or red peanut shape. In 2018 Kraft Foods Group Brands LLC commenced proceedings in Australia against Bega Cheese Limited over the similarities in the peanut butter jars and labelling attempting to stop …

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Brand Protection 101 – The Starting Point

What Is A Brand? Your brand is the name, the images and the “look and feel” you use to describe your business, yourself or your goods and services. Brands are important because they form part of the awareness that consumers/buyers have of your good or service. If your brand is associated with a good (for …

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Trade Marks and your business – Some Frequently Asked Questions

You are undoubtedly aware that Trade Marks are important to your business – but all the same, I get a lot of enquiries about exactly what they are and why they are so important – so I’ve put together a list of frequently asked questions about trade marks. 

An Introduction to Trade Marks

A trade mark – sometimes called a brand – can be your most valuable marketing tool. It is a way to associate your product or service to your business. A trade mark can be an image, a word, a phrase, a picture, a logo incorporating words, or even sounds, shapes, or even smells. A trade …

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